Case Studies

Battery OEM & ODM case studies

The brands whose batteries we produce — retail own-brands from Lidl, ALDI, Action and E.Leclerc, plus PHILIPS, Mitsubishi Electric, SEIZI and more — and what each kind of programme involves.

These case studies cover the brands whose batteries we produce: the own-brands of Lidl, ALDI, Action and E.Leclerc, alongside PHILIPS, Mitsubishi Electric, SEIZI, ARCAS, ALFACELL, MARS and Sunbeam. Each entry explains the kind of programme and what our side covers for it.

What kind of battery projects do we take on?

We manufacture batteries under other companies' brands: alkaline AA, AAA, C, D and 9V, lithium and silver-oxide coin cells, zinc-air hearing-aid cells and custom battery packs. Most programmes are private label for retail groups or OEM supply to battery brands — with licensed OEM manufacture and agency work on top.

ProgrammeTypical cellsWhat we customiseTypical first order
Private label for retailButton cells, AA / AAA alkaline, C / DBrand label, retail-ready cards, multi-packsFrom 50 cartons
Licensed OEM manufactureAlkaline button and cylindricalArtwork, cell print, packaging, licence compliancePer licence terms
Distribution & agencyFull button-cell and cylindrical rangeTerritory, price list, technical supportPer agreement
Custom battery packsLi-ion, nickel, alkaline packsVoltage, capacity, connector, BMS, enclosureQuoted per project

How do private-label programmes for retail groups work?

Four of the brands we produce for are the own-brands of European retail groups. That kind of programme is driven by packaging and pack counts as much as by the cell itself: the same alkaline cell ships as a 4-pack blister for one chain and a 24-pack shrink for another.

TRONIC

Private label

Lidl own-brand electronics

Sells: Button cells in CR2016 / CR2025 / CR2032 / CR2450, plus AA and AAA alkaline

What our programme covers: Private-label button cells and cylindrical alkaline: brand label, blister and carded retail packs, multi-pack counts, cell printing

ACTIV ENERGY

Private label

ALDI own-brand batteries

Sells: AA and AAA alkaline, including a "Super Alkaline" high-drain grade

What our programme covers: Private-label alkaline button and cylindrical cells: grade selection, branded wraps, blister and shrink multi-packs

A-FORCE

Private label

Action own-brand batteries (Benelux, France, Germany)

Sells: AA / AAA high-power alkaline, retail multi-packs

What our programme covers: Private-label alkaline programme with retail-ready packaging; the A-Force AAA high-power alkaline range was recognised as a Best Buy by Testaankoop in Belgium

FOXTER

Private label

E.Leclerc own-brand power tools

Sells: 18V cordless power tool battery packs and chargers

What our programme covers: Rechargeable pack builds — cell selection, BMS, connector and enclosure tooling — quoted per project after sampling

How do programmes for battery and appliance brands work?

The rest of the portfolio is OEM and agency work for brands that carry batteries in their own range — from a Dutch electronics group and a Japanese silver-oxide specialist to US trade and consumer brands.

PHILIPS

Dutch consumer electronics and healthcare brand

Sells: Alkaline batteries incl. LR03 (AAA) and 6LR61 (9V) Ultra Alkaline

What our programme covers: Licensed manufacture and sale of PHILIPS batteries under MMD Hong Kong Holding — artwork, cell print and trademark compliance

MITSUBISHI ELECTRIC

Japanese electronics and energy company

Sells: Batteries for industrial, automation and energy applications

What our programme covers: Authorised agent and distributor for Mitsubishi batteries in China; our own lines are Mitsubishi full-automatic equipment

SEIZI

Japanese silver-oxide battery brand

Sells: Mercury-free silver-oxide watch and medical cells

What our programme covers: Sole agent for the SEIZI range, and silver-oxide technology partner with Japan SOXEY — we manufacture the silver-oxide range

ARCAS

German mobile light and mobile energy brand (since 2003)

Sells: Mobile lighting and portable energy products, with a private-label line

What our programme covers: Private-label and OEM supply across button cells, cylindrical cells and packs for the mobile energy range

ALFACELL

Battery brand selling into Italy and South America

Sells: Zinc-carbon and alkaline cells incl. 9V, and button cells

What our programme covers: OEM and private-label supply across the zinc-carbon, alkaline and button-cell range, with export documentation

MARS

US battery brand in the electrical and HVAC trade

Sells: Alkaline, general purpose and lantern batteries

What our programme covers: OEM supply of alkaline and general-purpose cylindrical cells with US-market labelling and transport documents

SUNBEAM

US consumer and small-appliance brand

Sells: High-performance alkaline Multi-packs

What our programme covers: Private-label alkaline AAA / AA multi-packs for retail

The authorisation paperwork

Partnership roles are documented, not claimed: the authorisation letters for PHILIPS and Mitsubishi, and the SEIZI (Japan) sole agency agreement, are on our About page.

PHILIPS and MITSUBISHI battery authorization letters

PHILIPS & MITSUBISHI authorisation letters

SEIZI battery sole agency agreement

SEIZI (Japan) sole agency agreement

Which brands have you produced batteries for?

Either under licence, as their agent, or on an OEM / private-label basis:

PHILIPSMITSUBISHISEIZITRONICVIGEARALFACELLACTIV ENERGYFOXTERARCASSUNBEAMA FORCEMARS

What every programme gets

Whichever route a project takes, it runs on the same plant, the same quality system and the same document set. These are the figures behind that.

Factory100,000 m² at Tianqiu Industrial Park, Japanese MITSUBISHI full-automatic lines
Scale500+ staff · 31+ years in batteries
Range500+ product types, including 0% mercury alkaline button cell
Quality & product certificationISO 9001:2015 · ISO 45001:2018 · BSCI · UL (selected product lines) · UN38.3 (lithium cells) · CE · RoHS · SGS · PONY · Maritime Certification · Air Transport Certification
TrademarkMadrid Agreement registered in USA, Germany, Japan, Turkey, Hong Kong
Packaging & marking15 packaging formats — blister, carded, shrink and multi-packs — plus brand and date-code printing on the cell
Shipping documentsEU declaration of conformity, MSDS, UL and CE evidence where applicable, and UN38.3 transport documentation for lithium cells

Where our batteries ship

We export to 22 markets across Europe, the Americas, the Middle East, Africa and Asia:

USA · Germany · Turkey · Spain · Brazil · Italy · South Korea · Dubai · Saudi Arabia · South Africa · Nigeria · Mexico · Indonesia · India · Vietnam · Russia · Poland · Thailand · Malaysia · Philippines · Argentina · Colombia

How a project runs, from enquiry to shipment

  1. Send the spec. The cell or the device, the quantity, the target market and the branding requirement. A photo of the existing cell is enough to start if you have no part number.
  2. Feasibility and quote. We come back with the equivalent cell, what is feasible on the packaging, unit price, MOQ and lead time in writing.
  3. Spec sheet and artwork. Voltage, capacity, size and packaging are fixed in a written spec sheet; artwork and trademark use are approved for licensed programmes.
  4. Samples. Samples are built after the spec sheet is signed off — usually within 1-2 weeks. Custom packs with new tooling take longer.
  5. Production and documents. The run is built and tested on our own lines, then shipped with the EU declaration and MSDS — plus UN38.3 documents for lithium cells.

What do buyers ask about battery OEM programmes?

Are the project details on this page real?

Yes, and it is worth being precise about what each part means. The brands listed above are companies we have produced batteries for, or that we hold a licence, agency or distribution agreement with — the agreements are shown on our About page. What the sections describe are the supply structures, packaging formats and quality processes we actually run those programmes with. We do not publish any customer's order volumes, unit prices or delivery dates, because those belong to the customer.

Do you manufacture batteries under other brands?

Yes — private label and OEM manufacture is the core of what we do. The brands we have produced batteries for include Philips, Mitsubishi, Seizi, Tronic, Vigear, Alfacell, Activ energy, Foxter, Arcas, Sunbeam, A force, Mars. We also hold an OEM licence to manufacture and sell PHILIPS batteries (MMD Hong Kong Holding), act as authorised agent and distributor for Mitsubishi Electric batteries in China, and are sole agent for the SEIZI battery range in Japan.

Can you supply batteries under a retail chain own brand?

Yes. Retail private label is one of our main programme types — we produce own-brand button cells, AA / AAA alkaline, C / D cells and packs for retail groups, with the brand label, retail-ready cards, blister and multi-pack counts specified by the buyer.

What is the minimum order quantity for OEM batteries?

First orders from 50 cartons per product line. Mixed-SKU cartons are possible for retail programmes. Custom battery packs are quoted per project after sampling.

Can you print our brand on the cells and the packaging?

Yes. We print brand marks and date codes on the cell itself, and supply 15 packaging formats including blister, carded and shrink packs. Artwork, label and trademark compliance on both the cell and the pack are part of a licensed or private-label programme.

Which certifications and documents come with a shipment?

Our quality and product certifications are ISO 9001:2015, ISO 45001:2018, BSCI, UL (selected product lines), UN38.3 (lithium cells), CE, RoHS, SGS, PONY, Maritime Certification, Air Transport Certification. A shipment leaves with the EU declaration of conformity and the MSDS; lithium cells also carry UN38.3 transport documentation.

How long does a first order take?

Samples are typically produced within 1-2 weeks after the spec sheet is confirmed. Custom packs that need new tooling take longer, and we confirm the timeline in the written quote.

How do I start my battery project?

Send the cell or the device, the volume you are planning and the branding you need. You get feasibility, pricing and a timeline back within 24 hours — and a spec sheet before anything is produced.

Request a quoteOEM / ODM service detail

Partnership roles are as recorded on our About page: licensed manufacture of PHILIPS batteries under MMD Hong Kong Holding, authorised agency and distribution for Mitsubishi batteries in China, and sole agency for the SEIZI range with silver-oxide technology from Japan SOXEY. Brand names are shown to identify the programmes we have supplied; all trademarks remain the property of their owners.

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